Service Design Show

Here is something that makes many service design professionals cringe... The question to quantify the impact design has on the company goals. You'll see that finding the answer to this question is actually surprisingly easier (and more fun) than you might think. Here's a business mantra you might have heard before: If it's not being measured, it's not important. Numbers rule. That's that cold, hard reality of how companies operate. Now, as a design community, we've always struggled to quantify the value we bring to tangible business outcomes. Sure, there are valid reasons – we often work on systemic challenges where it's hard to make a water-tight correlation between our efforts and the specific impact they have on the goals. There are just many factors at play that have an influence, and isolating our contribution is hard or, rather, impossible. So, we often get hung up on this attribution question as we feel we can't "prove" how much we've contributed. Even i